Multinational brand joins Walter Sisulu for a green future

08 October 2013

Ganier celebrities

Multinational beauty brand Garnier and Prime Media Instore are going green. They have decided to heed the call for corporates to play a role in the fight against global warming through a greening and sustainability initiative called Take Care.

The campaign aims to remind communities to care about the environment around them. Garnier has done this by tying green ribbons around the trees at the Walter Sisulu National Botanical Garden and has donated R10 000 towards environmental sustainability projects.

The Take Care philosophy is centred around 3 key pillars:

  • Take care of yourself (Be happy and confident in your own skin)
  • Take care of others (Love, respect and be generous around others)
  • Take care of the earth (It’s the only environment we have)

At the launch event that took place at the Garden at the end of September, local brand ambassadors actress Connie Ferguson and TV presenter Zizo Beda were among the guests that lent their support to the campaign. 

Teresa Mordoh, Garnier SA Business Unit Director said, “Caring comes from a part of us that’s more than body and mind…it’s a heart and soul connection. People want to do something for others but don’t know what or how. To make it easy for them, we’ve partnered with our local brand ambassadors and various organisations to provide opportunities for public participation in our Garnier Take Care initiatives.”

The campaign aims to raise funds, create awareness and support local environmental and sustainability initiatives. It has forged partnerships with like-minded projects such as the Miss Earth SA and Earth Force. Take Care has been extended to underprivileged schools, helping build young girl’s self-esteem and educating them on how to take care of themselves and others as well as the environment.

The campaign has also launched a bracelet that is sold at selected retailers and online at the Bead Coalition (http://www.thebeadco.co.za/product/earth-bracelet-packs/) for R200 for a pack of five. Proceeds are donated to environmentally focused projects.  

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